**Reservations and Tips** To ensure a smooth visit, it is recommended to make a reservation through the official website. Note that parking is not available, so plan accordingly. The pop-up is family-friendly, although children under 14 and pets are not permitted.

SUBWAY

The DIOR DIORIVIERA pop-up store in Seoul’s trendy Seongsu-dong district is a must-visit for fashion and beauty enthusiasts. This exclusive event, inspired by Christian Dior’s love for the French Riviera, runs from May 31 to June 30, 2024, offering a unique blend of Mediterranean charm and Dior’s signature elegance. **Location and Experience** Located at 9-13 Yeonmujang 5-gil, the pop-up store is a stunning showcase of Dior’s latest collections, including perfumes, makeup, and skincare. The store features three floors of beautifully curated spaces perfect for capturing Instagram-worthy photos. The second floor is particularly cozy and ideal for photography, while the rooftop offers a delightful summer ambiance. **Exclusive Gifts and Services** Visitors to the pop-up can enjoy exclusive gifts and services. Every purchase comes with a Dior fragrance miniature, and higher spending tiers unlock additional rewards such as Dior beauty pouches and special discovery sets. For purchases over 100,000 KRW, guests receive a complimentary Dior Riviera beverage. **A Perfect Summer Outing** Whether you’re looking to shop or simply explore, the DIORIVIERA pop-up in Seongsu offers a refreshing and luxurious escape in the heart of Seoul. Don't miss the chance to experience Dior's art of living this summer.