Brooklyn of Seoul: SEONGSU

  It is known as the “Brooklyn of Seoul,” Seongsu was once home to shoe workshops, warehouses, and industrial factories. Today, it has transformed into a vibrant hotspot for young people, filled with modern cafés, unique design boutiques, and famous brands. Boutiques and renowned labels like Gentle Monster have made Seongsu a must-visit destination for fashion enthusiasts. The area also hosts pop-up stores from various brands, adding a dynamic and ever-changing atmosphere. In short, Seongsu’s mix of modern and historic elements creates a unique environment, offering an exceptional experience for fans of fashion, art, and food lovers.

Located along Line 2, Seongsu is easily accessible and full of charming streets, making it no surprise that it has become one of the city’s most popular neighborhoods.                                                     

For a taste of Seongsu’s spirit and a truly unique experience, visit a gallery café housed in a former rice mill from the 1970s. Once an old warehouse, Daelim Changgo Gallery in Seongsu has been transformed into a vibrant cultural space. With its high ceilings and raw brick walls, the gallery creates a unique atmosphere for contemporary art exhibitions and cultural events.  This café also offers a nostalgic atmosphere, serving both alcoholic and non-alcoholic drinks alongside a variety of desserts and baked goods.   With its  unique atmosphere, it is a  must-visit to experience Seongsu’s artistic spirit.

  Seongsu-dong Daelim Changgo Gallery

 📍 78, Seongsui-ro, Seongdong-gu, Seoul

 📍 서울특별시 성동구 성수이로 78

IG: @daelimchanggo_gallery

Dior’s boutique in Seongsu has also redefined the concept of a typical store. It merges fashion, art, and lifestyle, hosting special exhibitions and featuring an in-store Dior café, turning it into a cultural meeting point rather than just a shopping destination.  the building’s modern architecture and curated exhibitions make it a landmark in the neighborhood. This building is where can explore limited collections, enjoy artistic installations, and experience the luxury brand in a uniquely creative Seongsu setting.

DIOR

📍 7 Yeonmujang 5-gil, Seongdong-gu

📍 성동구 연무장5길 7

And here for you, Understand Avenue is a colorful space made from repurposed old shipping containers, combining sustainable brands, small boutiques, art exhibitions, and workshops. It serves as a hub for entrepreneurial and social projects, reflecting Seongsu’s creative and innovative spirit.

UNDERSTAND AVENUE

 📍 63, Wangsimni-ro, Seongdong-gu, Seoul

 📍 서울특별시 성동구 왕십리로 63

  IG:@understand_social

If you want to experience Seoul’s different dynamics all in one place, Seongsu is where you should be. Don’t you want to discover your favorite spot there?